{"posts":[{"id":2964,"title":"The Sober Trend in Hospitality","excerpt":"<p>The rise of sober trend and alcohol-free alternatives in hospitality reflects a cultural shift toward mindful consumption, with major hotel chains now offering sophisticated zero-proof options.</p>\n","content":"\n<p>Due to a greater emphasis on health, many individuals today request drinks with reduced or no alcohol content. They want to visit pubs but not consume as much alcohol as they once used to.</p>\n\n\n\n<p>Every time you go out to eat or interact with others, alcohol consumption is assumed. Because of the development of non-alcoholic beverages, non-drinkers now have options that were frequently unavailable in the past.</p>\n\n\n\n<p>Nowadays bartenders are getting inventive by preparing fermented fruit tonics and using them in their handmade sodas because making complicated non-alcoholic cocktails is undoubtedly more difficult. Some people are perfecting their own kombucha, a wonderful fermented beverage that is non-alcoholic and has a long list of health benefits. But which companies actually stay up to date with this latest trend?</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hyatt, USA</strong></h2>\n\n\n\n<p>Numerous Hyatt hotels across the United States now offer sophisticated spirit-free beverage alternatives thanks to Hyatt’s new <a href=\"https://newsroom.hyatt.com/news-releases?item=124172\" target=\"_blank\" rel=\"noopener\">Zero Proof, Zero Judgment</a> program, which uses Ritual Zero Proof and Fever-Tree products. The mission of this program is to create thoughtful, hospitality-driven experiences for everyone and raise awareness about health and well-being.</p>\n\n\n\n<p>A Hyatt poll revealed that, despite the fact that people frequently opt to indulge while traveling, nearly 50% of respondents preferred non-alcoholic beverages to beer or cocktails.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Merrion, Ireland</strong></h2>\n\n\n\n<p>Although you may not expect to discover alcohol-free alternatives in Ireland’s capital, the zero-proof revolution has spread throughout the entire country. The hotel started distilling “<a href=\"https://m.facebook.com/story.php?story_fbid=10157676718327434&substory_index=0&id=61447382433\" target=\"_blank\" rel=\"noopener\">Artonical</a>,” a zero-proof gin produced from botanicals like juniper, angelica root, lemon, orange, and grapefruit, as part of its non-alcoholic Irish spirit program. The private label spirit is showcased in a variety of vibrant combinations on the iconic “NoLo” mocktail menu.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>IHG, USA</strong></h2>\n\n\n\n<p>In order to integrate this escalating consumer demand across the <a href=\"https://www.ihgplc.com/en/news-and-media/news-releases/2021/sober-and-spirited-going-beyond-the-mocktail-hotel-bars\" target=\"_blank\" rel=\"noopener\">IHG</a> brand portfolio, a tea collaboration between Hotel Indigo and Steven Smith Teamaker’s took place. Since January, Hotel Indigo locations have offered healthy herbs, roots, and spice teas. Ashwagandha, turmeric, ginger, and other useful, high-immunity components are included in the teas. Other IHG properties, like Regent, put a lot of effort into developing a bar menu with interesting alcohol-free options, such as mocktails.</p>\n\n\n\n<p>The sober trend in hospitality is more than just a passing fad—it’s a reflection of a broader cultural shift toward mindful consumption and inclusivity. As more individuals prioritize health and well-being, hotels, bars, and restaurants are adapting by offering innovative non-alcoholic options that rival traditional cocktails in complexity and flavor. With major brands like Hyatt, The Merrion, and IHG leading the way, it’s clear that the future of hospitality is not just about what’s in the glass, but about personal experiences for all guests.</p>\n\n\n\n<p></p>\n","url":"https://blog.zarnik.com/food-and-beverage/the-sober-trend-in-hospitality","slug":"the-sober-trend-in-hospitality","coverImage":"https://blog.zarnik.com/wp-content/uploads/2025/04/The-Sober-Trend-in-Hospitality-scaled-e1744296790158.jpg","date":"2025-04-10T20:25:09","author":"camilasalomon","categories":[{"id":24,"name":"Food and Beverage","slug":"food-and-beverage"},{"id":22,"name":"Sustainable hospitality","slug":"sustainable-hospitality"},{"id":141,"name":"Travel & Hospitality Trends","slug":"travel-hospitality-trends"}],"tags":[]},{"id":2955,"title":"How Hotels Can Use Ghibli-Style Art to Enchant Guests and Boost Marketing","excerpt":"<p>For hotels, Ghibli-Style Art trend is a golden ticket to stand out. Picture your lobby reimagined as a dreamy Ghibli scene or guests leaving with a fantastical portrait of their stay.</p>\n","content":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents</h2><nav><ul><li><a href=\"#why-ghibli-vibes-work-for-hotels\">Why Ghibli Vibes Work for Hotels</a></li><li><a href=\"#4-ways-to-bring-ghibli-magic-to-your-hotel\">4 Ways to Bring Ghibli Magic to Your Hotel</a><ul><li><a href=\"#1-turn-your-property-into-a-ghibli-masterpiece\">1. Turn Your Property into a Ghibli Masterpiece</a></li><li><a href=\"#2-gift-guests-a-ghibli-keepsake\">2. Gift Guests a Ghibli Keepsake</a></li><li><a href=\"#3-spice-up-seasonal-campaigns\">3. Spice Up Seasonal Campaigns</a></li><li><a href=\"#4-get-guests-involved-on-social\">4. Get Guests Involved on Social</a></li></ul></li><li><a href=\"#doing-it-right-best-practices\">Doing It Right: Best Practices</a></li><li><a href=\"#how-to-make-it-happen-with-chat-gpt\">How to Make It Happen with ChatGPT</a></li><li><a href=\"#why-its-worth-it-and-what-to-watch\">Why It’s Worth It—and What to Watch</a></li><li><a href=\"#ethical-considerations\">Ethical Considerations</a></li><li><a href=\"#the-takeaway\">The Takeaway</a></li></ul></nav></div>\n\n\n\n<p>If you’ve scrolled through social media lately, you’ve probably noticed the wave of AI-generated Studio Ghibli-style art taking over feeds. Those whimsical landscapes, glowing lights, and hints of magical realism have sparked excitement—and some debate—in early 2025. For hotels, this trend is a golden ticket to stand out. Picture your lobby reimagined as a dreamy Ghibli scene or guests leaving with a fantastical portrait of their stay. With ChatGPT’s image generation capabilities, you can make this happen—here’s how to elevate guest experiences and marketing, thoughtfully and responsibly.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-ghibli-vibes-work-for-hotels\">Why Ghibli Vibes Work for Hotels</h2>\n\n\n\n<p>Studio Ghibli’s art style feels like a warm hug: inviting, nostalgic, and a little magical. It’s a natural fit for hospitality, where the goal is to offer an escape from the everyday. Whether you run a cozy inn or a sprawling resort, Ghibli-inspired visuals can amplify that sense of wonder and welcome, making your property unforgettable.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-ways-to-bring-ghibli-magic-to-your-hotel\">4 Ways to Bring Ghibli Magic to Your Hotel</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-turn-your-property-into-a-ghibli-masterpiece\">1. Turn Your Property into a Ghibli Masterpiece</h3>\n\n\n\n<p>Got a stunning view, a charming garden, or a quirky lobby? Use <a href=\"https://blog.zarnik.com/guest-experience/using-ai-to-respond-to-guest-reviews\">ChatGPT</a> to transform photos of these spots into Ghibli-style art. A poolside scene could become a serene, fantasy-inspired oasis, while a mountain backdrop might glow with golden-hour charm. Share these on social media with a before-and-after twist—show the real photo next to its artistic version. It’s eye-catching, shareable, and lets guests see your property in a new light.</p>\n\n\n\n<p><strong>Quick Tip:</strong> Start with one iconic feature and test the waters before going all-in.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-gift-guests-a-ghibli-keepsake\">2. Gift Guests a Ghibli Keepsake</h3>\n\n\n\n<p>Imagine this: a guest checks in, snaps a photo by your fountain, and a few hours later, they get a <a href=\"https://blog.zarnik.com/technology/whatsapp-hotel-google-business-profile\">WhatsApp</a> message with a Ghibli-style version of that moment—complete with a thank-you note. It’s a small, personal touch that turns their stay into a story they’ll want to share. Set up a simple system: staff take quick photos at check-in or key spots, process them with ChatGPT, and send them out fast.</p>\n\n\n\n<p><strong>Quick Tip:</strong> Add a hashtag like #GhibliMomentsAt[YourHotel] to encourage posting.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-spice-up-seasonal-campaigns\">3. Spice Up Seasonal Campaigns</h3>\n\n\n\n<p>Whether it’s a summer family package or a winter wellness retreat, Ghibli-style visuals from ChatGPT can make your promotions pop. Picture a lush, green forest scene for a nature getaway or a cozy, snow-dusted cabin for a holiday deal. These images don’t just look pretty—they capture the <em>feeling</em> you’re selling, from adventure to tranquility.</p>\n\n\n\n<p><strong>Quick Tip:</strong> Match the mood of the art to the experience—vibrant for fun, soft for relaxation.</p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-get-guests-involved-on-social\">4. Get Guests Involved on Social</h3>\n\n\n\n<p>Invite guests to share their favorite moments from their stay, then pick a few to transform into Ghibli art with ChatGPT. Post the results on your channels (with their permission, of course) and maybe offer a prize like a discount on their next visit. It’s a win-win: they get a cool memento, and you get authentic, engaging content.</p>\n\n\n\n<p><strong>Quick Tip:</strong> Use a campaign hashtag and feature the best entries weekly.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"doing-it-right-best-practices\">Doing It Right: Best Practices</h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stay True to Your Brand:</strong> Ghibli art should feel like an extension of your hotel’s vibe, not a random add-on. Match colors and themes to your existing style.</li>\n\n\n\n<li><strong>Keep It High-Quality:</strong> Not every ChatGPT output will nail it. Spend time crafting detailed prompts and picking the best results that scream both “Ghibli” and “you.”</li>\n\n\n\n<li><strong>Give Credit Where It’s Due:</strong> This style is inspired by Studio Ghibli’s genius, so say so! A simple “AI-generated with ChatGPT, Ghibli-inspired” note keeps things honest and respectful—especially since some, including Ghibli’s Hayao Miyazaki, aren’t fans of AI art.</li>\n\n\n\n<li><strong>Tell a Story:</strong> Don’t just create random images. Weave a narrative—maybe your hotel is a magical retreat or a hidden gem in a Ghibli-esque world.</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-make-it-happen-with-chat-gpt\">How to Make It Happen with ChatGPT</h2>\n\n\n\n<p>You don’t need a tech guru to pull this off—ChatGPT’s image generation feature (available as of early 2025) has you covered. Here’s a simple guide:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Prep Your Photos:</strong> Take high-quality shots of your property or guests. Clear, well-lit images work best—think bright lobbies, scenic views, or smiling faces.</li>\n\n\n\n<li><strong>Craft a Prompt:</strong> Be specific! Try something like: “Transform this photo of a hotel garden into a Studio Ghibli-style scene with lush greenery, soft golden light, and a whimsical, magical feel.” Include details about colors or mood to get closer to what you want.</li>\n\n\n\n<li><strong>Generate and Refine:</strong> Run the prompt in ChatGPT’s image tool. If the first result isn’t quite right, tweak the wording—add “more vibrant” or “softer edges”—and try again until it fits.</li>\n\n\n\n<li><strong>Assign a Point Person:</strong> Pick one team member to handle this—someone who can snap photos, run prompts, and check quality. Start small with a weekly post or a test batch of guest portraits to see how it goes.</li>\n</ol>\n\n\n\n<p>No extra software needed—just ChatGPT and a little patience to get the hang of it.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-its-worth-it-and-what-to-watch\">Why It’s Worth It—and What to Watch</h2>\n\n\n\n<p>This isn’t just about jumping on a trend. Ghibli-style art can create emotional connections, turning a stay into a memory guests carry with them. Track likes, shares, and comments on social posts, plus website clicks from campaigns, to see the impact. Ask guests what they think, too—direct feedback is gold.</p>\n\n\n\n<p>That said, there’s a flip side. AI art has sparked debates about creativity and ethics, and mimicking Ghibli’s style walks a fine line. Be upfront about using ChatGPT, avoid copying specific Ghibli scenes (legal gray areas lurk there), and focus on inspiration, not imitation. Done right, this can set you apart without stepping on toes.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ethical-considerations\">Ethical Considerations</h2>\n\n\n\n<p>While leveraging AI-generated art offers innovative marketing opportunities, it’s essential to navigate ethical considerations. Studio Ghibli’s co-founder, Hayao Miyazaki, has previously expressed disapproval of AI-generated art, describing it as “an insult to life itself.” Additionally, concerns about copyright infringement and the ethical use of distinctive artistic styles have been raised. To address these concerns, ensure that your use of Ghibli-inspired art is respectful, clearly acknowledges the inspiration, and does not directly replicate specific copyrighted works.</p>\n\n\n\n<p><a href=\"https://www.firstpost.com/explainers/grant-slatton-openai-chatgpt-studio-ghibli-art-trend-13876304.html?utm_source=zarnik.com\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT’s Ghibli-style AI images are everywhere. But who started this trend?</a></p>\n\n\n\n<p><a href=\"https://www.yahoo.com/entertainment/miyazaki-ai-comments-resurface-studio-155409543.html?utm_source=zarnik.com\" target=\"_blank\" rel=\"noreferrer noopener\">Miyazaki’s AI Comments Resurface After STUDIO GHIBLI AI Trend, ‘This is An Insult to Life Itself’</a></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\">The Takeaway</h2>\n\n\n\n<p>The Ghibli art wave is more than a social media fad—it’s a chance for hotels to get creative, delight guests, and boost their brand in a fresh, fun way. With ChatGPT, you’ve got an easy tool to turn your property into a magical escape or give guests a one-of-a-kind memento. Just keep it authentic, respectful, and tied to what makes your hotel special. Ready to give it a whirl? Your guests might just find a little magic in their next stay.</p>\n","url":"https://blog.zarnik.com/generative-ai/how-hotels-can-use-ghibli-style-art-to-enchant-guests-and-boost-marketing","slug":"how-hotels-can-use-ghibli-style-art-to-enchant-guests-and-boost-marketing","coverImage":"https://blog.zarnik.com/wp-content/uploads/2025/04/ghibli-style-hotel-lobby-kerala-india.png","date":"2025-04-02T10:24:57","author":"Azhar Umar","categories":[{"id":191,"name":"Generative AI","slug":"generative-ai"},{"id":26,"name":"Marketing","slug":"marketing"}],"tags":[{"id":120,"name":"AI","slug":"ai"},{"id":110,"name":"Artificial Intelligence (AI)","slug":"artificial-intelligence-ai"},{"id":111,"name":"ChatGPT","slug":"chatgpt"}]},{"id":2947,"title":"How to Connect WhatsApp Chat on Your Hotel Google Business Profile to Boost Direct Bookings","excerpt":"<p>Learn how to add WhatsApp chat to your hotel’s Google Business Profile to answer guest inquiries instantly, build trust, and increase direct bookings without OTA commissions.</p>\n","content":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents</h2><nav><ul><li><a href=\"#why-chat-functionality-is-essential-for-your-hotels-google-listing\">Why Chat Functionality Is Essential for Your Hotel’s Google Listing</a></li><li><a href=\"#what-happened-to-google-business-chat\">What Happened to Google Business Chat?</a></li><li><a href=\"#how-to-add-whats-app-chat-to-your-hotels-google-business-profile\">How to Add WhatsApp Chat to Your Hotel’s Google Business Profile</a></li><li><a href=\"#why-whats-app-is-ideal-for-hotel-communication\">Why WhatsApp Is Ideal for Hotel Communication</a></li><li><a href=\"#how-whats-app-chat-drives-direct-bookings\">How WhatsApp Chat Drives Direct Bookings</a></li><li><a href=\"#best-practices-for-hotel-whats-app-communication\">Best Practices for Hotel WhatsApp Communication</a></li><li><a href=\"#conclusion\">Conclusion</a></li><li><a href=\"#fa-qs-for-hotels-using-whats-app-with-google-business-profile\">FAQs for Hotels Using WhatsApp with Google Business Profile</a></li></ul></nav></div>\n\n\n\n<p>Google has introduced an exciting feature for Business Profiles that allows hotels to integrate WhatsApp as a direct contact option — creating a powerful new channel to engage with potential guests and drive more direct bookings.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-chat-functionality-is-essential-for-your-hotels-google-listing\">Why Chat Functionality Is Essential for Your Hotel’s Google Listing</h2>\n\n\n\n<p>In today’s fast-paced digital environment, travelers expect immediate responses when planning their stays. By adding WhatsApp chat to your Google Business Profile, your hotel can:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Answer potential guest questions in real-time</strong>: Address inquiries about room availability, amenities, or special packages quickly before travelers book elsewhere</li>\n\n\n\n<li><strong>Share your hotel’s unique story</strong>: Use personalized responses to communicate what makes your property special</li>\n\n\n\n<li><strong>Convert more direct bookings</strong>: Direct conversations with potential guests significantly increase the likelihood of securing reservations outside of OTAs</li>\n\n\n\n<li><strong>Provide seamless pre-arrival communication</strong>: Create a smooth guest journey from initial inquiry to check-in</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-happened-to-google-business-chat\">What Happened to Google Business Chat?</h2>\n\n\n\n<p>As of July 31, 2024, the native chat feature previously available in Google Business Profiles was removed. To fill this communication gap, Google now supports WhatsApp integration, allowing hotels to maintain direct messaging capabilities with potential guests who find your property through Google Search and Maps.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-add-whats-app-chat-to-your-hotels-google-business-profile\">How to Add WhatsApp Chat to Your Hotel’s Google Business Profile</h2>\n\n\n\n<p>If you have a claimed and verified Google Business Profile for your hotel, follow these simple steps:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Access your profile management</strong>:\n<ul class=\"wp-block-list\">\n<li>Go to google.com/business and click “Manage now” to log in</li>\n\n\n\n<li>Click “Edit profile” > “Business information” > “Contact”</li>\n</ul>\n</li>\n\n\n\n<li><strong>Enable chat functionality</strong>:\n<ul class=\"wp-block-list\">\n<li>Under “Contact,” click “Chat” and then the down arrow to see options</li>\n\n\n\n<li>Select “WhatsApp” from the available options</li>\n</ul>\n</li>\n\n\n\n<li><strong>Add your WhatsApp contact details</strong>:\n<ul class=\"wp-block-list\">\n<li>Enter your hotel’s WhatsApp URL using the format: https://wa.me/<number></li>\n\n\n\n<li>Use the full phone number in international format without zeros, brackets, or dashes</li>\n\n\n\n<li>Example: https://wa.me/91XXXXXXXXXX for an India number</li>\n</ul>\n</li>\n\n\n\n<li><strong>Save your changes</strong> to implement the WhatsApp chat option on your profile</li>\n</ol>\n\n\n\n<p><em>Note: This feature is currently rolling out globally and may not be available in all regions yet. Hotels in eligible regions should implement this feature as soon as possible for a competitive advantage.</em></p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-whats-app-is-ideal-for-hotel-communication\">Why WhatsApp Is Ideal for Hotel Communication</h2>\n\n\n\n<p>With over 2 billion active users worldwide, WhatsApp offers compelling advantages for hotels:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Global reach</strong>: Connect with international travelers using their preferred messaging platform</li>\n\n\n\n<li><strong>Rich communication</strong>: Share room photos, video tours, and booking links for a more interactive experience</li>\n\n\n\n<li><strong>Guest familiarity</strong>: Most travelers already use WhatsApp, making it a natural channel for inquiries</li>\n\n\n\n<li><strong>Operational efficiency</strong>: Manage guest conversations more effectively than through emails or phone calls</li>\n\n\n\n<li><strong>Staff collaboration</strong>: Allow multiple team members to respond to inquiries through a business WhatsApp account</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-whats-app-chat-drives-direct-bookings\">How WhatsApp Chat Drives Direct Bookings</h2>\n\n\n\n<p>Adding WhatsApp to your hotel’s Google Business Profile creates a direct reservation pipeline by:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Bypassing OTAs</strong>: Engage potential guests before they navigate to booking platforms</li>\n\n\n\n<li><strong>Building trust through personal connection</strong>: Demonstrate your hotel’s attentive service from the first interaction</li>\n\n\n\n<li><strong>Addressing booking hesitations instantly</strong>: Remove obstacles that prevent direct conversions</li>\n\n\n\n<li><strong>Offering exclusive direct booking incentives</strong>: Promote special packages or amenities available only through direct reservations</li>\n\n\n\n<li><strong>Streamlining the booking process</strong>: Guide guests through your direct booking channels with personalized assistance</li>\n</ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-hotel-whats-app-communication\">Best Practices for Hotel WhatsApp Communication</h2>\n\n\n\n<p>To maximize booking conversions through WhatsApp:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set clear response time expectations</strong>: Aim to respond within 15-30 minutes during business hours</li>\n\n\n\n<li><strong>Create templated responses</strong> for common questions about rates, availability, and amenities</li>\n\n\n\n<li><strong>Train staff on conversion techniques</strong> specific to messaging platforms</li>\n\n\n\n<li><strong>Implement a follow-up protocol</strong> for inquiries that don’t immediately convert</li>\n\n\n\n<li><strong>Use WhatsApp Business features</strong> like catalogs to showcase room types and amenities</li>\n\n\n\n<li><strong>Track WhatsApp-generated bookings</strong> to measure ROI and optimize your approach</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion</h2>\n\n\n\n<p>The integration of WhatsApp with your hotel’s Google Business Profile represents a significant opportunity to increase direct bookings while providing the immediate, personalized communication today’s travelers expect.</p>\n\n\n\n<p>By implementing this feature now, your property can create a competitive advantage, build stronger guest relationships from the first interaction, and reduce dependency on commission-based booking platforms.</p>\n\n\n\n<p>Don’t wait—claim your Google Business Profile, add WhatsApp chat functionality, and start engaging directly with potential guests to boost your direct booking revenue.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fa-qs-for-hotels-using-whats-app-with-google-business-profile\">FAQs for Hotels Using WhatsApp with Google Business Profile</h2>\n\n\n\n<p><strong>Can we assign different staff members to manage WhatsApp inquiries?</strong><br>Yes, WhatsApp Business allows multiple devices to access the same account, enabling front desk, reservations, and management teams to collaborate on guest communications.</p>\n\n\n\n<p><strong>How can we track if a booking came through our WhatsApp channel?</strong><br>Implement a simple tracking system by asking guests how they found you or by using specific promotion codes for WhatsApp conversations.</p>\n\n\n\n<p><strong>Should we use the same WhatsApp number for pre-booking inquiries and in-house guest communication?</strong><br>This depends on your hotel’s size. Larger properties may benefit from separate numbers for reservations and guest services, while smaller hotels might effectively manage both through one account.</p>\n\n\n\n<p><strong>What hours should we monitor WhatsApp messages?</strong><br>Ideally, monitor during extended business hours that cover your primary source markets’ time zones. After-hours inquiries should receive an automated response indicating when to expect a reply.</p>\n\n\n\n<p><strong>Can we integrate WhatsApp conversations with our property management system?</strong><br>Several PMS providers now offer WhatsApp integration capabilities. Check with your current provider about available options to streamline the inquiry-to-booking process.</p>\n","url":"https://blog.zarnik.com/technology/whatsapp-hotel-google-business-profile","slug":"whatsapp-hotel-google-business-profile","coverImage":"https://blog.zarnik.com/wp-content/uploads/2025/03/how-to-connect-whatsapp-chat-on-your-hotels-google-business-profile-to-boost-direct-bookings.jpg","date":"2025-03-08T13:13:39","author":"Azhar Umar","categories":[{"id":20,"name":"Guest Experience","slug":"guest-experience"},{"id":26,"name":"Marketing","slug":"marketing"},{"id":25,"name":"Sales","slug":"sales"},{"id":116,"name":"Technology","slug":"technology"}],"tags":[{"id":190,"name":"Google Business Profile","slug":"google-business-profile"},{"id":189,"name":"SEO","slug":"seo"},{"id":187,"name":"WhatsApp","slug":"whatsapp"}]},{"id":2941,"title":"How to Respond to Guest Reviews with 10 Samples","excerpt":"<p>In today’s digital-first hospitality landscape, your online reputation directly impacts booking decisions. How you respond to guest reviews—both positive and…</p>\n","content":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents</h2><nav><ul><li><a href=\"#why-review-responses-matter\">Why Guest Review Responses Matter</a></li><li><a href=\"#take-action-before-responding\">Take Action Before Responding</a></li><li><a href=\"#the-anatomy-of-an-effective-response\">The Anatomy of an Effective Response</a><ul><li><a href=\"#1-personalized-greeting\">1. Personalized Greeting</a></li><li><a href=\"#2-acknowledge-specific-feedback\">2. Acknowledge Specific Feedback</a></li><li><a href=\"#3-address-concerns-if-any\">3. Address Concerns (if any)</a></li><li><a href=\"#4-explain-actions-taken\">4. Explain Actions Taken</a></li><li><a href=\"#5-invitation-to-return\">5. Invitation to Return</a></li><li><a href=\"#6-professional-closing\">6. Professional Closing</a></li></ul></li><li><a href=\"#best-practices-for-effective-responses\">Best Practices for Effective Responses</a><ul><li><a href=\"#response-timing\">Response Timing</a></li><li><a href=\"#tone-and-language\">Tone and Language</a></li><li><a href=\"#personalization\">Personalization</a></li><li><a href=\"#handling-sensitive-issues\">Handling Sensitive Issues</a></li></ul></li><li><a href=\"#seo-optimized-review-responses\">SEO-Optimized Review Responses</a></li><li><a href=\"#response-samples-for-common-scenarios\">Response Samples for Common Scenarios</a><ul><li><a href=\"#responding-to-complaints-about-hotel-policies\">Responding to Complaints About Hotel Policies</a></li><li><a href=\"#responding-to-positive-reviews-with-room-for-improvement\">Responding to Positive Reviews (With Room for Improvement)</a></li><li><a href=\"#addressing-unverifiable-complaints-fake-reviews\">Addressing Unverifiable Complaints / Fake Reviews</a></li><li><a href=\"#responding-to-detailed-positive-reviews\">Responding to Detailed Positive Reviews</a></li><li><a href=\"#responding-to-feedback-about-staff\">Responding to Feedback About Staff</a></li><li><a href=\"#addressing-complaints-about-cleanliness\">Addressing Complaints About Cleanliness</a></li><li><a href=\"#responding-to-feedback-about-hotel-facilities\">Responding to Feedback About Hotel Facilities</a></li><li><a href=\"#addressing-value-for-money-concerns\">Addressing Value for Money Concerns</a></li><li><a href=\"#responding-to-food-dining-feedback\">Responding to Food & Dining Feedback</a></li><li><a href=\"#addressing-noise-complaints\">Addressing Noise Complaints</a></li></ul></li><li><a href=\"#response-dos-and-donts\">Response Do’s and Don’ts</a><ul><li><a href=\"#do\">Do:</a></li><li><a href=\"#dont\">Don’t:</a></li></ul></li><li><a href=\"#final-thoughts\">Final Thoughts</a></li></ul></nav></div>\n\n\n\n<p>In today’s digital-first hospitality landscape, your online reputation directly impacts booking decisions. How you respond to guest reviews—both positive and critical—can significantly influence potential guests’ perception of your property and ultimately affect your bottom line.</p>\n\n\n\n<p>At Zarnik, we understand the operational challenges small and medium hotels face, including managing online reviews while handling day-to-day operations. This comprehensive guide provides practical strategies and templates to help you create meaningful, effective responses that strengthen your online reputation.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-review-responses-matter\">Why Guest Review Responses Matter</h2>\n\n\n\n<p>Before diving into the how-to, let’s understand why responding to reviews is crucial:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trust building</strong>: 85% of travelers read responses to <a href=\"https://blog.zarnik.com/marketing/guest-reviews-the-hidden-force\">guest reviews</a> before booking</li>\n\n\n\n<li><strong>Reputation management</strong>: Well-crafted responses can mitigate the impact of negative feedback</li>\n\n\n\n<li><strong>SEO benefits</strong>: Regular, keyword-rich responses improve your property’s search visibility</li>\n\n\n\n<li><strong>Operational insights</strong>: Review responses demonstrate that you value feedback and use it to improve</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"take-action-before-responding\">Take Action Before Responding</h2>\n\n\n\n<p>The most important step happens before you type a single word: <strong>implement immediate fixes</strong>.</p>\n\n\n\n<p>Start working on solutions to any issues mentioned in guest reviews before crafting your response. This allows you to share what you’ve already done rather than just what you plan to do—transforming a potential weakness into a demonstration of your commitment to quality.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-anatomy-of-an-effective-response\">The Anatomy of an Effective Response</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-personalized-greeting\">1. Personalized Greeting</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Address the guest by name</li>\n\n\n\n<li>Thank them specifically for their stay and for sharing feedback</li>\n\n\n\n<li><strong>Example</strong>: “Dear Priya, Thank you for choosing Diana Heights and for taking the time to share your experience with us.”</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-acknowledge-specific-feedback\">2. Acknowledge Specific Feedback</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reference particular points from their review</li>\n\n\n\n<li>Show that you’ve carefully read their comments</li>\n\n\n\n<li><strong>Example</strong>: “Your kind words about our breakfast selection and our front desk team are truly appreciated.”</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-address-concerns-if-any\">3. Address Concerns (if any)</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acknowledge issues without making excuses</li>\n\n\n\n<li>Express sincere apology when warranted</li>\n\n\n\n<li>Provide context if helpful (without being defensive)</li>\n\n\n\n<li><strong>Example</strong>: “I sincerely apologize for the inconvenience you experienced with the air conditioning in your room.”</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-explain-actions-taken\">4. Explain Actions Taken</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outline specific steps that have been or will be taken</li>\n\n\n\n<li>Be specific about improvements when possible</li>\n\n\n\n<li><strong>Example</strong>: “Your feedback has been shared with our maintenance team, who have since inspected and recalibrated all thermostat systems on that floor.”</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-invitation-to-return\">5. Invitation to Return</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Express hope to welcome the guest back</li>\n\n\n\n<li>Mention a specific reason to return (if appropriate)</li>\n\n\n\n<li><strong>Example</strong>: “We hope your next visit to Kochi will be another opportunity to experience our newly renovated spa facilities.”</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-professional-closing\">6. Professional Closing</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include your name and position</li>\n\n\n\n<li>Offer a direct contact method for further communication</li>\n\n\n\n<li><strong>Example</strong>: “Warm regards, Rahul Jayan, Operations Manager, rahul@dianaheights.com”</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-for-effective-responses\">Best Practices for Effective Responses</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"response-timing\">Response Timing</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aim to respond to all guest reviews within 24-48 hours</li>\n\n\n\n<li>Prioritize responding to negative reviews first</li>\n\n\n\n<li>Set aside dedicated time each day for review management</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tone-and-language\">Tone and Language</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintain a professional, positive tone regardless of review sentiment</li>\n\n\n\n<li>Avoid industry jargon or overly formal language</li>\n\n\n\n<li>Ensure responses are free of grammatical and spelling errors</li>\n\n\n\n<li>Be conversational yet professional (remember our Zarnik brand voice!)</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"personalization\">Personalization</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid copy-paste responses that appear generic</li>\n\n\n\n<li>Include specific details from the guest’s review</li>\n\n\n\n<li>Focus on “you” statements that center the <a href=\"https://blog.zarnik.com/technology/2024-hospitality-tech-trends\">guest experience</a></li>\n\n\n\n<li>Mention upcoming events or seasonal offerings when inviting guests to return</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"handling-sensitive-issues\">Handling Sensitive Issues</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Never mention specific room numbers, security issues, or health incidents</li>\n\n\n\n<li>For serious complaints, invite the guest to continue the conversation privately</li>\n\n\n\n<li>Don’t argue with guests or contradict their experience in public responses</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-optimized-review-responses\">SEO-Optimized Review Responses</h2>\n\n\n\n<p>Make your responses work double-duty by optimizing them for search engines:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include your hotel’s name and location in responses (e.g., “Here at Diana Heights in Ernakulam”)</li>\n\n\n\n<li>Mention specific property features or nearby attractions when relevant</li>\n\n\n\n<li>Reference room category names when applicable</li>\n\n\n\n<li>Include mentions of your facilities when they were part of the guest experience</li>\n\n\n\n<li>Keep language natural and authentic – avoid keyword stuffing</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"response-samples-for-common-scenarios\">Response Samples for Common Scenarios</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"responding-to-complaints-about-hotel-policies\">Responding to Complaints About Hotel Policies</h3>\n\n\n\n<pre class=\"wp-block-code\"><code>Dear [Guest Name],\n\nThank you for sharing your thoughts on our Non-Smoking policy at [Hotel Name] in [City].\n\nYour feedback helps us improve our communication. The policy exists to provide a clean environment for all visitors, particularly those with respiratory sensitivities and families with young children.\n\nBased on your comments, we've updated our pre-arrival emails and website booking page to make this policy more prominent. By next week, we'll also have new signage at check-in.\n\nFor your convenience, we have designated outdoor smoking areas with comfortable seating and shelter. For your next stay, please contact me directly at [Phone Number] for a room with convenient access to these areas.\n\nYour comfort and satisfaction remain our priority.\n\nSincerely, \n[Name] \nGeneral Manager\n</code></pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"responding-to-positive-reviews-with-room-for-improvement\">Responding to Positive Reviews (With Room for Improvement)</h3>\n\n\n\n<pre class=\"wp-block-code\"><code>Dear [Guest Name],\n\nThank you for sharing your positive experience at [Hotel Name] in [City].\n\nWe appreciate your high ratings about our [specific accommodations], [specific dining option], and [specific service praised]. I'm pleased that you enjoyed the [specific feature], as we've recently invested in enhancing this aspect of our property.\n\nRegarding your feedback about [improvement area], we take this seriously and have already initiated changes. Our team has implemented [specific action] to address this, and by [timeframe], guests will experience [specific improvement].\n\nWe'd be delighted to welcome you back next time your travels bring you to [City].\n\nSincerely, \n[Name] \nGeneral Manager\n</code></pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"addressing-unverifiable-complaints-fake-reviews\">Addressing Unverifiable Complaints / Fake Reviews</h3>\n\n\n\n<pre class=\"wp-block-code\"><code>Dear [Guest Name],\n\nThank you for your feedback about [Hotel Name].\n\nI'm concerned about the issues you've raised but couldn't locate your reservation under the name provided. This might be due to a third-party booking or data entry issue.\n\nI'd appreciate hearing more details about your experience. Please contact me directly at [Phone/Email] with any information about your stay. Even without a reservation record, I'm prepared to offer [specific goodwill gesture] while we investigate further.\n\nYour input helps us improve, and we're committed to earning back your trust.\n\nSincerely, \n[Name] \nGeneral Manager\n</code></pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"responding-to-detailed-positive-reviews\">Responding to Detailed Positive Reviews</h3>\n\n\n\n<pre class=\"wp-block-code\"><code>Dear [Guest Name],\n\nThank you for sharing such a thoughtful review of your stay at [Hotel Name] in [City].\n\nYour positive experience in the [Room Type] is wonderful to hear. The spacious layout, [specific amenity], and modern amenities you highlighted are exactly what our design team hoped would create comfort and functionality.\n\nYour appreciation of the [Specific Amenity] is particularly gratifying. Since your stay, we've also added [new feature] to this area based on guest feedback. Your comments about our convenient location near [specific attraction] will be helpful for future travelers.\n\nI've personally shared your service rating with our team members at our daily briefing, recognizing their efforts by name.\n\nSincerely, \n[Name] \nGeneral Manager\n</code></pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"responding-to-feedback-about-staff\">Responding to Feedback About Staff</h3>\n\n\n\n<pre class=\"wp-block-code\"><code>Dear [Guest Name],\n\nThank you for sharing your experience at [Hotel Name] in [City].\n\nYour kind words about [Staff Member's Name] have brightened our day and exemplify the kind of memorable service we strive to provide. I've personally recognized [Staff Name] in our team meeting and added a note of commendation to their file.\n\nRegarding your feedback about [specific service or amenity], I'm pleased to inform you that we're making immediate improvements. By [specific date], we'll have completed [specific enhancement] which directly addresses your observations. For business travelers like yourself, we're also introducing [new business-specific amenity] next month.\n\nLooking forward to welcoming you back.\n\nSincerely, \n[Name] \nGeneral Manager\n</code></pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"addressing-complaints-about-cleanliness\">Addressing Complaints About Cleanliness</h3>\n\n\n\n<pre class=\"wp-block-code\"><code>Dear [Guest Name],\n\nThank you for bringing your cleanliness concerns to our attention following your stay at [Hotel Name] in [City].\n\nYour experience with housekeeping standards clearly fell short of what you deserve, and for that, I sincerely apologize. Our standard includes [specific cleanliness protocols], and we failed to deliver this during your stay.\n\nIn response, we've taken these immediate actions:\n\n1. Conducted a thorough inspection of your specific room and adjacent areas\n2. Implemented additional training for our housekeeping team\n3. Introduced a new quality control process where senior management personally inspects 25% of rooms daily\n\nI would appreciate the opportunity to discuss your experience further. Please contact me directly at [Direct Phone/Email].\n\nSincerely, \n[Name] \nGeneral Manager\n</code></pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"responding-to-feedback-about-hotel-facilities\">Responding to Feedback About Hotel Facilities</h3>\n\n\n\n<pre class=\"wp-block-code\"><code>Dear [Guest Name],\n\nThank you for your thoughtful feedback about the facilities at [Hotel Name] in [City].\n\nIt's wonderful to hear you enjoyed the [Facility 1] and found value in our [Facility 2]. Your observations regarding [specific issue] are appreciated and have prompted immediate action.\n\nOur engineering team completed an assessment yesterday and has already begun implementing [specific repair or upgrade] to address the issue you identified. This work will be completed by [specific date], with minimal disruption to guests. Additionally, based on your suggestion about [Service or Amenity], we're introducing [specific enhancement] by [timeframe].\n\nWhat sets our [facility mentioned] apart is [unique feature or service], which we're continuing to enhance based on guest feedback like yours.\n\nSincerely, \n[Name] \nGeneral Manager\n</code></pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"addressing-value-for-money-concerns\">Addressing Value for Money Concerns</h3>\n\n\n\n<pre class=\"wp-block-code\"><code>Dear [Guest Name],\n\nThank you for your candid feedback about the value received during your stay at [Hotel Name] in [City].\n\nYour perspective on pricing relative to your experience is invaluable feedback that I take very seriously. While our rates reflect factors including [brief explanation of pricing factors], your experience should always justify the investment you've made in staying with us.\n\nIn response to your comments about [mentioned issue], we've already implemented [specific immediate change]. Additionally, I've initiated a comprehensive review of our pricing structure and package offerings, with new value-added options being introduced next month.\n\nYour insights are genuinely helping us create better value propositions for all our guests.\n\nSincerely, \n[Name] \nGeneral Manager\n</code></pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"responding-to-food-dining-feedback\">Responding to Food & Dining Feedback</h3>\n\n\n\n<pre class=\"wp-block-code\"><code>Dear [Guest Name],\n\nThank you for sharing your dining experience at [Restaurant Name].\n\nI'm delighted you enjoyed our [specific dishes] and [specific aspect]. Your feedback has been shared with our culinary team during their daily briefing.\n\nYour suggestion about [improvement area] aligns with planned enhancements. Chef [Name] has finalized new menu items inspired by this feedback, available from [specific date].\n\nI invite you to experience our [current special menu] during your next visit. As appreciation for your feedback, please enjoy a complimentary [specific dessert/beverage] - simply mention this response to your server.\n\nWe hope you'll join us again for our seasonal offerings featuring the freshest local ingredients.\n\nSincerely, \n[Name] \nGeneral Manager\n</code></pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"addressing-noise-complaints\">Addressing Noise Complaints</h3>\n\n\n\n<pre class=\"wp-block-code\"><code>Dear [Guest Name],\n\nThank you for bringing noise concerns to our attention following your stay at [Hotel Name].\n\nI sincerely apologize that your rest was disrupted. A peaceful environment is essential, and we've taken immediate action. Our engineering team has:\n\n1. Assessed soundproofing in the affected area\n2. Identified the specific noise source\n3. Prioritized installation of additional sound insulation, to be completed by [date]\n\nWe've also implemented designated \"quiet zones\" throughout the property to guarantee peaceful environments for guests seeking tranquility.\n\nYour feedback is helping create a more peaceful stay for all our guests, and I'm grateful for your candor.\n\nSincerely, \n[Name] \nGeneral Manager\n</code></pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"response-dos-and-donts\">Response Do’s and Don’ts</h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"do\">Do:</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thank the guest for their feedback, regardless of sentiment</li>\n\n\n\n<li>Address specific points mentioned in the guest review</li>\n\n\n\n<li>Use “you” statements to center the guest experience</li>\n\n\n\n<li>Be empathetic and authentic</li>\n\n\n\n<li>Keep responses concise (generally under 150 words)</li>\n\n\n\n<li>Proofread all responses before posting</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dont\">Don’t:</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a defensive tone or make excuses</li>\n\n\n\n<li>Include marketing language or promotional offers</li>\n\n\n\n<li>Copy and paste identical responses</li>\n\n\n\n<li>Argue with the reviewer or question their experience</li>\n\n\n\n<li>Reveal sensitive information about the guest or their stay</li>\n\n\n\n<li>Use excessive “we” statements that focus on the hotel rather than the guest</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\">Final Thoughts</h2>\n\n\n\n<p>Responding to guest reviews isn’t just about damage control—it’s an opportunity to showcase your hotel’s commitment to guest satisfaction and continuous improvement. By implementing these strategies, you’ll transform guest feedback into a powerful tool for building trust, enhancing your online reputation, and ultimately driving bookings.</p>\n\n\n\n<p>Need help with other aspects of your hotel operations? At Zarnik, we’re dedicated to helping small and medium hotels succeed with the right products and solutions. Contact us to learn how we can support your property’s continued success.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n<p><em>This article was prepared by the Zarnik team as part of our commitment to sharing hospitality industry expertise with our hotel partners.</em></p>\n\n\n\n<p></p>\n","url":"https://blog.zarnik.com/guest-experience/how-to-respond-to-guest-reviews-with-10-samples","slug":"how-to-respond-to-guest-reviews-with-10-samples","coverImage":"https://blog.zarnik.com/wp-content/uploads/2025/02/How-to-Respond-to-Guest-Reviews-with-Samples.jpg","date":"2025-02-27T12:19:21","author":"Azhar Umar","categories":[{"id":20,"name":"Guest Experience","slug":"guest-experience"}],"tags":[{"id":109,"name":"Guest Reviews","slug":"guest-reviews"}]}],"totalPosts":42,"totalPages":11}