Skip to main content

Azhar Umar

Azhar is a seasoned hospitality professional and Co-Founder of Zarnik. With 6 years of hands-on experience in the hospitality industry, he has held top management positions, successfully running hotels and providing consulting services. Azhar's expertise and contributions have been instrumental in the growth and success of Zarnik, making a significant impact on the hospitality sector in India.

How to make your hotel website AI-friendly in 2025

Learn how to make your hotel website AI-friendly in 2025. Complete guide with ChatGPT tests, schema markup, and proven strategies to boost bookings.

Azhar Umar·Sep 11, 2025·9 min read ·Marketing, Sales & Revenue Management

Building hotels where people want to work

Discover long term strategies for hotel owners to build loyal happy teams because happy employees create happy guests and stronger hotels.

Azhar Umar·Sep 4, 2025·5 min read ·People & Culture

The Sober Trend in Hospitality

The rise of sober trend and alcohol-free alternatives in hospitality reflects a cultural shift toward mindful consumption, with major hotel chains now offering sophisticated zero-proof options.

Azhar Umar·Apr 10, 2025·3 min read ·Food & Beverage Operations, Industry Trends & Insights

How Hotels Can Use Ghibli-Style Art to Enchant Guests and Boost Marketing

For hotels, Ghibli-Style Art trend is a golden ticket to stand out. Picture your lobby reimagined as a dreamy Ghibli scene or guests leaving with a fantastical portrait of their stay.

Azhar Umar·Apr 2, 2025·6 min read ·Marketing, Sales & Revenue Management

How to Connect WhatsApp Chat on Your Hotel Google Business Profile to Boost Direct Bookings

Learn how to add WhatsApp chat to your hotel’s Google Business Profile to answer guest inquiries instantly, build trust, and increase direct bookings without OTA commissions.

Azhar Umar·Mar 8, 2025·5 min read ·Guest Experience & Service Standards, Marketing, Sales & Revenue Management

How to Respond to Guest Reviews with 10 Samples

In today’s digital-first hospitality landscape, your online reputation directly impacts booking decisions. How you respond to guest reviews—both positive and critical—can significantly influence potential guests’ perception of your property and ultimately affect your bottom line. At Zarnik, we understand the operational challenges small and medium hotels face, including managing online reviews while handling day-to-day operations. ...

Azhar Umar·Feb 27, 2025·11 min read ·Guest Experience & Service Standards

Indian Hotel Industry Set for Record Growth in 2025-26 According to ICRA Report

ICRA projects 7-9% revenue growth for India’s hospitality sector, with record occupancy rates and ARRs. Analysis of key trends, opportunities, and strategic considerations for hoteliers.

Azhar Umar·Jan 14, 2025·5 min read ·Industry Trends & Insights

Crafting the Perfect Hotel Job Offer Letter with Sample

Craft compelling hotel job offer letters: Key elements, best practices, and a free template to streamline your hiring process.

Azhar Umar·Sep 24, 2024·3 min read ·People & Culture

Duvet vs Comforter vs Blanket: The Smart Choice for Hotels

Explore why duvets and duvet covers outshines traditional comforters and blankets for hotels of all sizes.

Azhar Umar·Sep 19, 2024·5 min read ·Linens & Textiles

White Bed Sheets: 7 Brilliant Reasons Hotels Love Them

From cleanliness perception to operational efficiency, white bed sheets offer numerous benefits in the hospitality industry.

Azhar Umar·Sep 19, 2024·6 min read ·Linens & Textiles
1/5