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Marketing, Sales & Revenue Management

Drive bookings and maximize revenue with proven strategies for hotel marketing, direct sales, and dynamic pricing. Learn digital marketing tactics, OTA management, channel optimization, and revenue management techniques specifically tailored for independent and small chain hotels in India.

14 articles

How to make your hotel website AI-friendly in 2025

Learn how to make your hotel website AI-friendly in 2025. Complete guide with ChatGPT tests, schema markup, and proven strategies to boost bookings.

Azhar Umar·Sep 11, 2025·9 min read ·Marketing, Sales & Revenue Management

How Hotels Can Use Ghibli-Style Art to Enchant Guests and Boost Marketing

For hotels, Ghibli-Style Art trend is a golden ticket to stand out. Picture your lobby reimagined as a dreamy Ghibli scene or guests leaving with a fantastical portrait of their stay.

Azhar Umar·Apr 2, 2025·6 min read ·Marketing, Sales & Revenue Management

How to Connect WhatsApp Chat on Your Hotel Google Business Profile to Boost Direct Bookings

Learn how to add WhatsApp chat to your hotel’s Google Business Profile to answer guest inquiries instantly, build trust, and increase direct bookings without OTA commissions.

Azhar Umar·Mar 8, 2025·5 min read ·Guest Experience & Service Standards, Marketing, Sales & Revenue Management

GOPPAR: Definition, Calculation, History, and Criticisms

GOPPAR (Gross Operating Profit Per Available Room) – Learn its definition, calculation, benefits, and limitations.

Azhar Umar·Sep 3, 2024·3 min read ·Marketing, Sales & Revenue Management

Using AI to Respond to Guest Reviews in 2024

Understand the pros and cons of Using AI to Respond to Guest Reviews. Learn how to use AI to boost online reputation in the hospitality industry.

Azhar Umar·Aug 13, 2024·7 min read ·Guest Experience & Service Standards, Marketing, Sales & Revenue Management

Guest Reviews: The Hidden Force Behind Bookings

Guest reviews drive guest decisions and bookings in today’s digital hospitality landscape. Explore how online feedback has become crucial in hotel selection, and why savvy hoteliers prioritize their online reputation to boost business growth.

Azhar Umar·Aug 13, 2024·6 min read ·Marketing, Sales & Revenue Management

Hotel Pricing and Strategies for Offline Travel Agents in India

Drawing from decades of experience in the hospitality industry, this guide unveils expert techniques for crafting irresistible rates for both B2B and B2C travel agents. Learn how to leverage seasonal pricing, group discounts, and enticing incentives to boost bookings and foster lasting partnerships. Discover why travel agents are crucial for resorts and destination properties, and how to maximize their impact on your hotel’s success. This insider’s perspective will equip you with the tools to thrive in the ever-evolving hospitality landscape.

Azhar Umar·Jul 27, 2024·10 min read ·Marketing, Sales & Revenue Management

Unraveling the Vital Difference Between Tour Operators and Travel Agents

Explore the traditional and evolving roles of tour operators and travel agents. Learn how these industry distinctions are blurring in some regions while remaining distinct in others, according to expert insights.

Azhar Umar·Jul 22, 2024·3 min read ·Marketing, Sales & Revenue Management

Top OTAs in India: Complete 2024 Guide for Hoteliers

India’s online travel market is experiencing explosive growth, driven by a tech-savvy young population and increasing smartphone penetration. This comprehensive guide explores the top Online Travel Agencies (OTAs) shaping India’s digital travel landscape, from market leaders to emerging players, and provides insights on how to optimize your presence on these platforms.

Azhar Umar·Jul 15, 2024·7 min read ·Marketing, Sales & Revenue Management

15 Effective OTA Listing Optimization Strategies

Mastering OTA listing optimization is crucial for hotels looking to thrive in the digital marketplace. This comprehensive guide offers 15 proven strategies to enhance your hotel’s presence on Online Travel Agencies. From leveraging location keywords to implementing flexible booking policies, these tactics will help you attract more guests, increase bookings, and maximize revenue. Discover how to stand out in a competitive landscape and turn your OTA listings into powerful booking generators.

Azhar Umar·Jul 15, 2024·4 min read ·Marketing, Sales & Revenue Management
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