Sterling Holiday Resorts, one of India’s leading holiday brands, announced its expansion into five exciting new destinations across the country.
This is in line with the brand’s aggressive strategy to double room inventory to 5,000 by 2025. With the addition of this new resort, Sterling’s portfolio will expand to 2,400 rooms across 38 destinations.
Sterling opens resorts in Aleppy in Kerala; Gir in Gujarat; Kalimpong in West Bengal; Madurai and Thiruvanamalai in Tamil Nadu.
Alleppey Resort has 58 rooms and suites on 14 hectares of land surrounded by a private lagoon, along with the pristine waters of Lake Vembanad, and also features two traditional boats. It is the perfect base to explore the Kuttanad region, also known as the Netherlands in India, for a fun and exotic getaway, to enjoy delicious Kerala cuisine, to rejuvenate at a traditional Ayurvedic spa or simply to seek a quiet honeymoon.
This unique resort in Gir covers an area of more than 2 hectares and has a mango garden. The resort currently offers 25 rooms, but is expected to double its inventory within a year. Gir is the only place in India where guests can see Asian lions in the wild. Located in Sasan, this resort is perfectly positioned to enjoy a safari in Gir National Park and is an hour’s drive from Veraval’s famous Somnat Temple.
Sterling’s Kalimpong Resort will be the second offering in West Bengal after Darjeeling, with stunning views of Kanchenjunga – the third highest mountain in the world and part of the popular northeastern Kalimpong – Darjeeling – Gangtok chain. Located 4,100 feet above sea level, this 25-room resort features colonial-style blocks and modern blocks.
Madurai is the cultural center of Tamil Nadu and a heritage site that was once the capital of the Pandian kings and is associated with Sangam literature, the oldest known Tamil literature. The resort is not far from the famous Madurai Meenakshi Temple and is also the gateway to the Koday Canal.
Tiruvannamalai, Tamil Nadu, famous for the hills of Arunachala – the abode of Lord Shiva, worshiped in the form of agni at Annamalaiyar temple, Sri Ramana Maharishi spiritual ashram and temples at Dhambar Jain; is a popular spiritual destination among Indians and visitors from all over the world. The newly opened Sterling resort has views of the Arunachal Hills from its rooms and also offers a fully vegetarian menu.
Commenting on the expansion, Ramesh Ramanathan, CMD, Sterling Holiday Resorts, “Our new location, together with our existing network, aims to cater to the many holiday needs of Indian customers – from hill, beach, coastal and jungle holidays to short breaks in Aiming by car. , visiting cultural heritage sites and pilgrimage destinations.”
Sterling intends to continue its aggressive expansion plans to offer more resorts across the country. It will continue to expand and use the asset model to take over the resort under a management contract.