As the business journey gradually returns, the industry is realizing that sustainability – and especially a focus on the environment – will be important in the years to come. From interviews at the International Hotel Investment Conference (IHIC) in Berlin in September this year and the Business Travel Show at the end of the month and in October, participants talked about sustainability from ground transportation to travel management and airlines to hotels.
Cynics will say we’ve been here before. Similar voices have been heard in the past, and letters of intent have been followed by price cuts, expansion and growth. Will this time be different? Maybe it will because the world has changed. All respondents mentioned the Covid-19 pandemic, which has not only forced them to rethink the way companies and individuals organize their business travel and whether all travel is necessary, but also the intent of many governments – and perhaps society -, “A Better Recovery”.
The environment is also back in focus, not only because of the upcoming COP26, but also because scientific knowledge about climate change, which has been validated by most scientists for decades, is now increasingly visible in natural disasters. Estimates of transport’s contribution to carbon emissions and other missions vary, but as industry and other market sectors reduce emissions, transport – and especially aviation – is in focus.
Add to this the emphasis on environmental, social and management (ESG) investment in the financial world – airlines, hotels and transport, like other sectors, rely on finance and will depend on ESG ratings to continue to raise money – and the millions of Workers in industries who expect company to “do the right thing” and this time it turned out differently. We’ve been studying it in the last few weeks to talk to the industry.
Click here to read complete article at Business Travel News.